According to Bloomberg, Ford Motor Company is developing an affordable small electric car to halt losses in its electric vehicle business and compete with Tesla and Chinese automakers.
フォード CEO ジム ファーリー stated that the company is repositioning its electric vehicle strategy, abandoning large, expensive electric cars as high prices pose the biggest obstacle for mainstream car consumers to purchase electric vehicles.
中 a conference call with analysts, Farley said, "We are also relocating capital, focusing more attention on small electric vehicle products." He mentioned that Ford "quietly made a bet two years ago" to assemble a team to create a low-cost electric vehicle platform.
This small team is led by Alan Clarke, Ford's Senior Director of Electric Vehicle Development. Clarke joined Ford two years ago after over 12 years of developing models for Tesla.
Farley revealed that the new electric vehicle platform will serve as the foundation for its "multiple vehicles" and should generate profits. Ford's current lineup of pure electric vehicles incurred a loss of $4.7 billion last year, with projected losses of up to $5.5 billion this year.
"We are far from reaching the profit potential," Farley remarked. "All of our electric vehicle teams are aggressively focused on the cost and efficiency of electric vehicle products because the ultimate competitors will be the reasonably priced Teslas and Chinese electric vehicles."
さらに、, to gain more profit, Ford plans to cut $2 billion in costs, primarily targeting materials, freight, and production operations.
